Lerwick Port Authority’s Cruise & Marketing Manager, Melanie Henderson, has been appointed Chair of Cruise Scotland, the national marketing collaborative promoting the country’s thriving cruise sector.
The appointment was confirmed at the AGM of the voluntary marketing organisation of which she was previously Secretary. Melanie joined the Port Authority in 2007, taking up her current position in 2018.
Cruise Scotland currently has 21 full members, comprising 15 ports and 3 major ground handlers, and 3 associate members.
Melanie HendersonLerwick Port Authority’s Cruise & Marketing Manager & Chair of Cruise Scotland“Cruise Scotland’s focus is on strengthening and protecting Scotland’s position as a leading cruise destination through collaboration, innovation and sustainable growth. By working together, we can enhance the visitor experience, support local economies, and ensure Scotland’s unique heritage, culture and natural environment remain at the heart of what makes cruising here so special. I’m delighted to take on this role and work alongside colleagues across the industry to build on the great progress already made.
“Scotland has so much to offer visitors arriving at ports around the country. In 2023, the sector generated £343 million in economic output, supported 4,712 jobs, and contributed £61 million in tax revenues.”