There are more word-of-mouth recommendations from the fishing industry for delivering catches via the islands’ markets in the latest videos produced by Land in Shetland, a joint campaign by Shetland Islands Council, Lerwick Port Authority and local partners.

In the third in the series, Ross MacLennan, Supervisor at the Council’s Scalloway Harbour market, explains the attraction of the brand-new facilities and high-quality services on the west side of the islands. Lerwick and Scalloway markets have the best standards in Europe, he says, and asks why steam all the way to Scotland when some of the best prices in Britain are available in Shetland?

Martin Leyland, of Shetland Seafood Auctions, gives an insight into the appeal of the isles as the ideal place to land fish in a fourth video. The beauty of its markets is that they are closest to the richest fishing grounds in the North Sea, there are advantages of an electronic fish auction and overnight delivery means the fish is still very fresh when it reaches the Scottish mainland, he states.

More than half of the fish landed in the UK comes from within 100 nautical miles of the islands. Amidst concerns over high fuel prices and carbon footprint, the campaign informs fishermen of how landing their catches in Shetland saves time, fuel, money, and carbon.

The state-of-the-art markets at Scalloway and Lerwick and a designated landing port at Cullivoe make Shetland a one-stop shop with all services for vessel requirements and fast turnarounds.

The Land in Shetland campaign will be promoted at the Scottish Skipper Expo in Aberdeen on 12 & 13 May.

Ross MacLennan, Scalloway Fish Market

Martin Leyland, Shetland Seafood Auctions

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